In Africa, the future of fashion is already happening today. We show the ten most exciting talents.
“Even though he is so young, he has ideas that can make his label a global brand” said Dior creative director Maria Grazia Chiuriabout Thebe Magugu, the winner of the LVMH Prize 2019. The 27-year-old grew up in South Africa with three women who shaped him enormously and sparked his love for fashion: with his mother, aunt and mother. The designer regularly studied how they styled each other before going out or going to church. His current collection has a very personal reference: “As a child, I had terrible nightmares. My mother advised me to write them down to get rid of them. A few months ago she found these diaries and I thought it would be great to transform something so ugly into something impressive.
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