Fashion Africa 254 created the first international scouting contest targeting emerging African fashion designers titled “African Designers for Tomorrow “(ADFT). The contest’s objective is to discover new talent, support their development and production process, and prepare and present them to the European fashion market. It is a unique concept giving the designers increased visibility, distribution, and access to international markets.
eBay Fashion, ESMOD Berlin, Goethe Institute, Giz, Hub of Africa Fashion Week Addis Ababa, Monoqi, and Urbanara have been a solid pillar in bolstering the “African Designers for Tomorrow” initiative, promoting creativity and designers from Africa by bringing them to the foreground of the European e-commerce market. Based on the tremendous success of the previous collaboration in fulfilling all the objectives set in place, FA254 would like to continue the conversation and relationship with the European markets by embarking on new projects that are similarly aligned with the goals of ADFT.