The collection of 15 selected designers from across the African continent were displayed and sold at Lodenfrey, Munich’s finest fashion department store. Available products included jewelry, apparel, bags, and furniture. The new African talents joined under FA254’s motto “Kubadilisha Mawazo“ – changing minds.
The third edition of the competition was open specifically to Ethiopia-based designers and took place in collaboration with Goethe Institut and British Council. The winner had the opportunity to showcase the collection to international buyers during HUB of Africa Fashion Week in Addis Ababa. The collection was produced in Ethiopia under the supervision of FA254.
The fourth edition of the competition was held by FA254 with the support of the German International Cooperation (GIZ), with the aim of discovering and promoting the best Ethiopian designers for a better sustainable future. FA254 hosted an international training and conference for the selected finalists in Addis Ababa. The best designers were invited to attend Berlin Fashion Week in July 2018 where they presented their collections at Greenshowroom to international buyers.
Ethical Fashion Online
Local Addis Ababa Newspaper.