Fashion Africa 254, created the first international scouting contest targeting emerging African fashion designers titled “African Designers for Tomorrow“ (ADFT). The objective of the contest is to discover new talent, to support their development and production process, and to prepare and present them to the European fashion market. It is a unique concept giving the designers increased visibility, distribution and access to international markets.

 

E-bay Fashion, ESMOD Berlin, Goethe Institute, Giz, Hub of Africa Fashion Week Addis Ababa, Monoqi and Urbanara have been a solid pillar in bolstering the “African Designers for Tomorrow” initiative, promoting creativity and designers from Africa by bringing them to the foreground of the European e-commerce market. Based on the great success of the previous collaboration, in fulfilling all the objectives that were set in place, FA254 would like to continue the conversation and relationship with the European markets by embarking on new projects which are similarly aligned with the goals of ADFT.