WORKSHOPS

We want you to reach your full potential.

The sole purpose of our workshops is to encourage creativity and sustainability to establish individuality. At FA254, we plan and organize workshops that are tailor-made for each group

The workshops consist of the following:

1.Uniqueness and Identity Foundations. In this workshop, the focal point is on the concepts of uniqueness and identity and how vital these elements are to face the current professional challenges. We will discover each participant’s Unique Selling Points (USP) propelled by soul searching and creativity.

2. Sustainability Foundations: You will get an overview of sustainability concepts and how to address them. At the end of the workshop, you will be able to understand sustainability from the economic, social and environmental point of view and you will get tools that will help you to address it for your fashion business.

3. Social Media Foundations: Social Media can be a headache, in this workshop we will give you tips that will help you strengthen your social media marketing strategy. Social Media Management; planning, optimising and measuring tools.


The workshops are held by Waridi Schrobsdorff CEO at FA254 and Vogue Germany Contributor for Africa, Daniela Holguin Project Manager at FA254 and expert in sustainability in fashion and creative industries and guest lecturers who are industry experts.

 

The workshops can be held both online and offline.

PARTNERS:

  • NGO Nest Berlin
  • Migrant in Fashion

Migrant in Fashion Reloaded

FA254 in partnership with NGO Nest Berlin and Migrant in Fashion organized a two weeks workshop on the topic of sustainability in fashion, social media foundations, and unique selling point foundations.

Our Aims:

  • To give participants insights about the current state of the fashion industry and its biggest challenges.
  • To give participants insights about Sustainability in Fashion, concepts, and sustainable design strategies such as upcycling, zero waste design and cradle-to-cradle etc.
  • To give participants insights and knowledge about social media channels, its potential in today’s world, and how to take their business to another level through online presence.
  • Inspire the participants to be enablers of change in their fashion businesses.

The participants were trained in the skills of unique selling point, personal branding, fashion, social media marketing, sustainable fashion, sustainable consumption, online content creation, advocacy for sustainable fashion and personal development.

LECTURERS:

Waridi – Wardah
Daniela Holguin

Workshop Akademie Mode & Design (AMD) Germany

During the winter semester in 2020 FA254 offered a one-week workshop to the bachelor students in the program Fashion Journalism at AMD.

Main Topic: Finding your Uniqueness and Identity Foundation.

  • Giving the participants significant insights and knowledge about the importance of uniqueness and identity.
  • Guiding the participants to identify and explore their Unique Selling Points moved by purpose, a vision, and a mission.

 

 

 

LECTURERS:

 Waridi – Wardah

2016 - 2017 | GOETHE INSTITUT Addis Ababa

The third edition of the competition was open specifically to Ethiopia-based designers and took place in collaboration with Goethe Institut and British Council. The winner had the opportunity to showcase the collection to international buyers during HUB of Africa Fashion Week in Addis Ababa. The collection was produced in Ethiopia under the supervision of FA254.

PRESS:

 Local Newspapers/TV

2018 | GIZ Addis Ababa/ Berlin

The fourth edition of the competition was held by FA254 with the support of the German International Cooperation (GIZ), with the aim of discovering and promoting the best Ethiopian designers for a better sustainable future. FA254 hosted an international training and conference for the selected finalists in Addis Ababa. The best designers were invited to attend Berlin Fashion Week in July 2018 where they presented their collections at Greenshowroom to international buyers.

PRESS:

Vogue Italy
Premium Magazine
Ethical Fashion Online
Local Addis Ababa Newspaper.