We want you to reach your full potential.

The sole purpose of our workshops is to encourage  creativity and sustainability to establish individuality. At FA254, we plan and  organize tailor-made  workshops for each group.

The workshops consist of the following:

1. Uniqueness and Identity Foundations. This workshop focuses on the concepts of uniqueness and identity and how vital these elements are to face the current professional challenges. We will discover each participant’s Unique Selling Points (USP) propelled by soul searching and creativity

2. Sustainability Foundations: You will get an overview of sustainability concepts and how to address them. At the end of the workshop, you will understand sustainability from the
economic, social, and environmental points of view, and you will get tools to help you
address it for your fashion business.

3. Social Media Foundation: This workshop will give you tips that will help you strengthen your social media marketing strategy with Social Media Management, planning,
optimizing, and measuring tools.

CEO at FA254, Waridi Schrobsdorff, and Vogue Germany, Contributor for Africa, Daniela Holguin, Project Manager at FA254 and expert in sustainability in fashion and creative
industries, hold the workshop, as well as guest lecturers who are also industry experts.

We offer online and offline workshops. 


  • NGO Nest Berlin
  • Migrant in Fashion

Migrant in Fashion Reloaded

FA254, in partnership with NGO Nest Berlin and Migrant in Fashion, organized a two weeks workshop on sustainability in fashion, social media foundations, and unique selling point

Our Aims:

  • To give participants insights into the current state of the fashion industry and its biggest challenges.
  • To present participants insights about Sustainability in Fashion, concepts, and sustainable design strategies such as upcycling, zero waste design, cradle-to-cradle, and more.
  • To give participants insights and knowledge about social media channels, their potential in today’s world, and how to take their business to another level through online presence.
  • Inspire the participants to be enablers of change in their fashion businesses.

The participants train in unique selling points, personal branding, social media marketing, sustainable fashion, sustainable consumption, online content creation, and advocacy for sustainable fashion and personal development.



Waridi – Wardah
Daniela Holguin

Workshop Akademie Mode & Design (AMD) Germany

In 2020, FA254 offered a one-week workshop to the bachelor students in the Fashion Journalism program at AMD.

Main Topic: Finding your Uniqueness and Identity Foundation.

  • Giving the participants significant insights and knowledge about the importance of uniqueness and identity.
  • Guiding the participants to identify and explore their Unique Selling Points moved by purpose, vision, and mission.


 Waridi – Wardah

2016 - 2017 | GOETHE INSTITUT Addis Ababa

The third edition of the competition was open specifically to Ethiopia-based designers and took place in collaboration with Goethe Institut and British Council. The winner had the opportunity to showcase the collection to international buyers during HUB of Africa Fashion Week in Addis Ababa. The collection was produced in Ethiopia under the supervision of FA254.


 Local Newspapers/TV

HAFW Mentorship June 2021 - January 2022

FA254 focuses on communicating the sustainability efforts from the young Ethiopian designers to an international audience. Focusing on encouraging ethical, equitable, inclusive, and environmentally responsible practices to enrich sustainable African and global communities.

FA254, with Mahlet Teklemariam, the founder of the Hub of Africa Fashion Week (HAFW), sponsored by Goethe Institute Addis Ababa, specifies the common grounds this new generation of Ethiopian designers share on sustainability from an Ethiopian viewpoint.

The Mentors, Waridi Schrobsdroff – CEO and founder of FA254, and our External consultant Kelly Konings – design manager and creative director have worked with the selected designers on women empowerment, Ethiopian culture and heritage, environmentally friendly materials and textiles, and recycling.

We started the mentorship in June 2021. The designers will showcase their final results during Hub of Africa Fashion Week from January 26-30th, 2022.  Moreover, the Goethe Institut – Addis Ababa will hold a conference and presentation on 27th January 2022.

Photographer: Tsion Haileselassie


  • Hub of Africa Fashion Week Addis Ababa
  • Goethe Institut Addis Ababa

2018 | GIZ Addis Ababa/ Berlin

The fourth edition of the competition was held by FA254 with the support of the German International Cooperation (GIZ), with the aim of discovering and promoting the best Ethiopian designers for a better sustainable future. FA254 hosted an international training and conference for the selected finalists in Addis Ababa. The best designers were invited to attend Berlin Fashion Week in July 2018 where they presented their collections at Greenshowroom to international buyers.


Vogue Italy
Premium Magazine
Ethical Fashion Online
Local Addis Ababa Newspaper.