We want you to reach your full potential. 

The sole purpose of our workshops is to encourage creativity and sustainability to establish individuality. At FA254, we plan and organize workshops that are tailor-made for each group.

The workshops consist of the following:

1. Uniqueness and Identity Foundations. In this workshop, the focal point is on the concepts of uniqueness and identity and how vital these elements are to face the current professional challenges. We will discover each participant’s Unique Selling Points (USP) propelled by soul searching and creativity

2. Sustainability Foundations: You will get an overview of sustainability concepts and how to address them. At the end of the workshop, you will understand sustainability from the economic, social and environmental point of view, and you will get tools that will help you address it for your fashion business.

3. Social Media Foundations: Social Media can be a headache. This workshop will give you tips that will help you strengthen your social media marketing strategy. Social Media Management; planning, optimizing and measuring tools. 
The workshops are held by Waridi Schrobsdorff, CEO at FA254 and Vogue Germany, Contributor for Africa, Daniela Holguin, Project Manager at FA254 and expert in sustainability in fashion and creative industries and guest lecturers who are industry experts.

The workshops are held by Waridi Schrobsdorff CEO at FA254 and Vogue Germany Contributor for Africa, Daniela Holguin Project Manager at FA254 and expert in sustainability in fashion and creative industries and guest lecturers who are industry experts.


The workshops can be held both online and offline.


  • NGO Nest Berlin
  • Migrant in Fashion

Migrant in Fashion Reloaded

FA254, in partnership with NGO Nest Berlin and Migrant in Fashion, organized a two weeks  workshop on the topic of sustainability in fashion, social media foundations, and unique selling point foundations.

Our Aims:

  • To give participants insights into the current state of the fashion industry¬†and its biggest challenges.
  • To present participants insights about Sustainability in Fashion, concepts,¬†and sustainable design strategies such as upcycling, zero waste design¬†and cradle-to-cradle etc.
  • To give participants insights and knowledge about social media channels,¬†their potential in today‚Äôs world, and how to take their business to another¬†level through online presence.
  • Inspire the participants to be enablers of change in their fashion¬†businesses.


The participants were trained in unique selling points, personal branding, fashion, social media marketing, sustainable fashion, sustainable consumption, online content creation, and advocacy for sustainable fashion and personal development.


Waridi – Wardah
Daniela Holguin

Workshop Akademie Mode & Design (AMD) Germany

In 2020, FA254 offered a one-week workshop to the bachelor students in the program Fashion Journalism at AMD.

Main Topic: Finding your Uniqueness and Identity Foundation.

  • Giving the participants significant insights and knowledge about the importance of uniqueness and identity.
  • Guiding the participants to identify and explore their Unique Selling Points moved by purpose, a vision, and a mission.


¬†Waridi ‚Äď Wardah

2016 - 2017 | GOETHE INSTITUT Addis Ababa

The third edition of the competition was open specifically to Ethiopia-based designers and took place in collaboration with Goethe Institut and British Council. The winner had the opportunity to showcase the collection to international buyers during HUB of Africa Fashion Week in Addis Ababa. The collection was produced in Ethiopia under the supervision of FA254.


 Local Newspapers/TV

HAFW Mentorship June 2021 - January 2022

FA254 focuses on communicating the sustainability efforts from the young Ethiopian designers to an international audience. Focusing on encouraging ethical, equitable, inclusive, and environmentally responsible practices to enrich sustainable African and global communities.

FA254, with Mahlet Teklemariam, the founder of the Hub of Africa Fashion Week (HAFW), sponsored by Goethe Institute Addis Ababa, specifies the common grounds this new generation of Ethiopian designers share on sustainability from an Ethiopian viewpoint.

The Mentors, Waridi Schrobsdroff – CEO and founder of FA254, and our External consultant Kelly Konings – design manager and creative director have worked with the selected designers on women empowerment, Ethiopian culture and heritage, environmentally friendly materials and textiles, and recycling.

We started the mentorship in June 2021. The designers will showcase their final results during Hub of Africa Fashion Week from January 26-30th, 2022.  Moreover, the Goethe Institut РAddis Ababa will hold a conference and presentation on 27th January 2022.

Photographer: Tsion Haileselassie


  • Hub of Africa Fashion Week Addis Ababa
  • Goethe Institut Addis Ababa

2018 | GIZ Addis Ababa/ Berlin

The fourth edition of the competition was held by FA254 with the support of the German International Cooperation (GIZ), with the aim of discovering and promoting the best Ethiopian designers for a better sustainable future. FA254 hosted an international training and conference for the selected finalists in Addis Ababa. The best designers were invited to attend Berlin Fashion Week in July 2018 where they presented their collections at Greenshowroom to international buyers.


Vogue Italy
Premium Magazine
Ethical Fashion Online
Local Addis Ababa Newspaper.