BRAND FA254

Brand edit is an augmentation of Fashion Africa 254, – bringing FA254 to another level. The project will exhibit the top African brands that make uprisings in their particular countries within a process of extensive curatorship while fostering and encouraging collaborations and partnerships with various German-speaking markets.

We have curated an index of exceptionally regarded African brands from German-talking nations, specifically: Austria, Germany, and Switzerland. Fashion Africa 254 will allow each African brand and designer to work with one of those world-leading country representatives to develop and cultivate a connection, partnership by offering them a safe, trustworthy and sustainable platform to trade in their retail spaces.

Our channel is committed to interfacing African and European brands by furnishing both with a prominent chance to extend outside their usual range of familiarity and arrive at new statures. By building these worldwide scaffolds, we trust the force of cooperation to bring worth and value across new business sectors.

The collaboration between ENZI and SHOEPASSION forms an ultimate bridge between African and German shoe brands, FA254 merges the 2 brands to create a story between the two cultures. The collection will be available in September 2022.

SHOEPASSION

Shoepassion is a Berlin-based shoe brand that offers its own collection of Goodyear-welted, full-leather men’s and women’s footwear as well as sophisticated accessories, and initially began as a fully online enterprise. Once purely an e-retailer, the brand has now established brick-and-mortar retail locations in all major German cities as well as foreign outputs. The historic union of one of the oldest German shoe brands with one of the youngest represents the fusion of classic craftsmanship with the digital skills of the 21st century.

ENZI

Enzi is a premium footwear brand that seeks to challenge global perceptions of Africa through design,artisanal production and a transparent process that exceeds international fair-trade standards. Their shoes are designed by co-founder Jawad Braye and made in Ethiopia, where they source some of the world’s highest-quality leather. Through developing and nearly owning the whole value chain they seek to create a successful global brand without compromising their standards or convictions.

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