Fashion Africa 254 is a Berlin-based Fashion Office founded in 2013. We introduce and promote African creative brands into the European market through Brand Consulting, Public Relations, and E-Commerce.
At Fashion Africa 254, we create strategic partnerships between various talents from the African continent and established European entities.
Why 254? +2 is the area code connecting all 54 vibrant African
“Innovation and exchange as a channel for transformation”
Initiatives surrounding education, businesses, and artistic collaborations are necessary for the viability and thriving of the creative industries. Our mission is to shift the conversation and craft a new portrayal for the African continent.
The brainchild behind Fashion Africa 254 and the Mtindo Book is former Top Model Waridi – Wardah.
Waridi was born in Kenya and has been living in Berlin since 1993. Over the past 25 years, Waridi has built herself a thriving career in the international fashion business by branding Africa by discovering and promoting young and aspiring creatives via her ADFT series.
External Project Manager
Yaw Dabanka has 20+ years of experience in the fashion industry. Born and raised in Germany to Ghanaian parents, he has worked and lived in various countries: Germany, Ghana, and the Netherlands, developing a sound knowledge of multi-cultural and functional business practices. His expertise ranges from brand development to consulting and strategic advisory.
Lusanda is a South African born creative, she is a filmmaker working as a freelance production Coordinator/Manager. She has experience in the advertising industry as an Account Manager. She owns her own fashion label called Ntombobom Designs, a brand that celebrates Xhosa culture by giving traditional Xhosa attire a very modern twist.
External Production Manager
Lulit Amdemariam is the External Product Manager based in Addis Ababa, Ethiopia. She is an established writer and journalist with 12 years of experience in fashion curation and artistic direction.