HAFW MENTORSHIP PROGRAMME

Photographer: Tsion Haileselassie

FA254, with Hub of Africa, focuses on communicating the sustainability efforts from the young Ethiopian designers to an international audience. Focusing on encouraging ethical, equitable, inclusive, and environmentally responsible practices to enrich sustainable African and global communities. The Mentorship Program seeks to connect emerging designers, graduates of fashion design schools, and talents with fashion  design expert, facilitating knowledge transfer, developing future leaders, and providing every opportunity for start-up designers to have a successful and rewarding career in the fashion industry.

Editions

HAFW MENTORSHIP JUNE 2021 - JANUARY 2022

FA254, with Mahlet Teklemariam, the founder of the Hub of Africa Fashion Week (HAFW), sponsored by Goethe Institute Addis  Ababa, specifies the common grounds this new generation of Ethiopian designers share on sustainability from an Ethiopian viewpoint.

The Mentors, Waridi Schrobsdroff – CEO and founder of FA254, and our External consultant Kelly Konings – design manager and creative director have worked with the selected designers: Bekalu Sindew, Betselot Zewge, Danawit Alema, Ekram Mohammed & Astede Bogale, Eyerusalem lemayehu, Meaza Beyene, Meron Abraha, Meti Gaye, Rahel Edegelegn, and Ruth Cheho on women empowerment, Ethiopian culture and heritage, environmentally friendly materials and textiles, and recycling.

We started the mentorship in June 2021. The designers showcased their final results during Hub of Africa Fashion Week from January 26-30th, 2022. Moreover, the Goethe Institut – Addis Ababa held a conference and presentation on 27th January 2022.

2014 - 2015 | EBAY FASHION Berlin

The second edition of the competition took place in Nairobi with notable jury members including Christiane Arp (Chief Editor Vogue Germany) and Melissa Drier (German Correspondent WWD). The finalists had the opportunity to receive intensive training by FA254, including an international pattern workshop in collaboration with ESMOD Berlin. The competition concluded successfully with the placement of four emerging designers into three major online retail platforms: Ebay Fashion, Urbanara, Monoqi.

PRESS:

Der Tagesspiegel
Grazia
OK!
Brigitte
Joy
Couture Africa
Business Daily.

2016 - 2017 | GOETHE INSTITUT Addis Ababa

The third edition of the competition was open specifically to Ethiopia-based designers and took place in collaboration with Goethe Institut and British Council. The winner had the opportunity to showcase the collection to international buyers during HUB of Africa Fashion Week in Addis Ababa. The collection was produced in Ethiopia under the supervision of FA254.

PRESS:

 Local Newspapers/TV

Mentees reflection:

This mentorship was such an experience that we came out of our comfort zone and got challenged. We learned a lot, especially how to create a collection based on our DNA to express our brand and industrialize ourselves. Thank you so much for the future. We can say that we found our purpose in what we do after the experience and learning about sustainability and conscious manner.
Most importantly, now we understand our customers. We would love to learn more from Waridi and Kelly. So thank
you!

 PARTNERS:

  • HUB OF AFRICA FASHION WEEK ADDIS ABABA
  • GOETHE INSTITUT ADDIS ABABA

Videographer: Anteneh Zerga