African fashion: We present the 10 most exciting labels and design talents from Africa
“Even though he is so young, he has ideas that can make his label a global brand,” said Dior creative director Maria Grazia Chiuri about Thebe Magugu, the winner of the LVMH Prize 2019. The 27-year-old grew up in South Africa with three women who shaped him enormously and sparked his love for fashion: his grandmother, aunt, and mother. The
designer regularly studied how they styled each other before going out or going to church.
His current collection has a very personal reference: “As a child, I had terrible nightmares.
My mother advised me to write them down to get rid of them. A few months ago, she found these diaries, and I thought it would be great to transform something so ugly into something impressive.
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