Fashion Africa 254 has created the first international scouting contest targeting African emerging fashion designers titled “African Designers for Tomorrow“ (ADFT). The objective of the contest is to discover new talent, to support their development and production process, and to prepare and present them to the European fashion market. It is a unique concept giving the designers increased visibility, distribution and access to international markets.



2013 - 2014 | LODENFREY Munich

The collection of 15 selected designers from across the African continent were displayed and sold at Lodenfrey, Munich’s finest fashion department store. Available products included jewelry, apparel, bags and furniture. The new African talents joined under FA 254’s motto “Kubadilisha Mawazo“ – changing minds.

PRESS: Vogue Germany and Textilwirtschaft



2014 - 2015 | EBAY FASHION Berlin

The second edition of the competition took place in Nairobi with notable jury members including Christiane Arp (Chief Editor Vogue Germany) and Melissa Drier (German Correspondent WWD). The finalists had the opportunity to receive intensive training by FA 254, including an international pattern workshop in collaboration with ESMOD Berlin. The competition concluded successfully with the placement of four emerging designers into three major online retail platforms: Ebay Fashion, Urbanara, Monoqi.

PRESS: Der Tagesspiegel, Grazia, OK!, Brigitte, Joy, Couture Africa and Business Daily.



2016 - 2017 | GOETHE INSTITUT Addis Ababa

The third edition of the competition was open specifically to Ethiopia-based designers and took place in collaboration with Goethe Institut and British Council. The winner had the opportunity to showcase the collection to international buyers during HUB of Africa Fashion Week in Addis Ababa. The collection was produced in Ethiopia under the supervision of FA 254.

PRESS: Local Newspapers/TV



2018 | GIZ Addis Ababa/ Berlin

The fourth edition of the competition was held by FA 254 with the support of the German International Cooperation (GIZ), with the aim of discovering and promoting the best Ethiopian designers for a better sustainable future. FA 254 hosted an international training and conference for the selected finalists in Addis Ababa. The best designers were invited to attend Berlin Fashion Week in July 2018 where they presented their collections at Greenshowroom to international buyers.

PRESS: Vogue Italy, Premium Magazine, Ethical Fashion Online, Local Addis Ababa Newspaper.




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