FA254 Journey 2014 – 2015

The competition is a unique concept that gives emerging African designers international image, distribution and access to the European markets.

FA254 proudly launched “African Designers for Tomorrow” in July 2014 – December 2014, the first international platform to give emerging African designers a door to European Market. The competition gave the spotlight on some of Africa’s brightest young talents.
From more than 100 applicants, 10 designers were chosen by an international jury chaired by Vogue Germany chief editor Christiane Arp.

The 10 finalist had the opportunity to receive intensive training, including international conference and international pattern making workshop in collaboration with ESMOD Berlin. The finalist developed a collection for each category partner: Apparel for eBay Fashion, Jewellery for MONOQI and Home Collection for Urbanara. During the development of the collection, the companies gave the designers constant feedback in order to obtain a cohesive collection that suits the brand and market expectations. With this process the finalist had the experience of international standards from design to retail.

Each collection has been on sales for SS 2015.




“I’m very excited to call upon young Africans to share their talent with the world. We have so many talented young people who deserve the recognition.”

Waridi Schrobsdorff.

ADFT Winner



The winner of the ADFT 2014 award would have the opportunity to present his/her collection in the 2015 Berlin Fashion week, an amazing opportunity for any rising talent to get to meet the people that can boost their career, besides showing their work in an international fashion event. In the time prior time to the 2015 fashion week the winner will have the opportunity to produce an entire collection with the advice of professionals for each of the project developing stages.


Category Winner

There will be three category winners (Apparel, Accessories, Home Decoration) Each of the category winners will have the opportunity to develop and produce their product With an e-comerce international platform (Ebay, Urbanara and monoqi)


10 Finalists

5 day international fashion seminar
2 Month mentoring production program
Exhibition at Swiss embassy in Nairobi
1  year consultation program from FA254
Book compilation of the designers work and collections


All aplicants

1 Day Design Conference with top industry panelist at Goethe Institut

Final jury Berlin

Christiane Arp – Chief Editor Vogue Germany

Melissa Drier – German Correspondant Women´s Wear Daily

Silvia Kadolsky – Director Esmod Berlin

Nina Puetz – eBay Director Fashion & Lifestyle

Chris Glass – Member Director Soho House

Waridi Schrobsdorff – Founder & CEO of FA254

Bobby Kolade – Fashion Designer

Pre selection jury Nairobi

Marc Oliver – Creative Director of Mille Collines

Linda Murithi – Founder of Hub of Africa Fashion Week Ethiopia

Diana Opoti – Design Africa TV

Franklin Saiyalel – Fashion and lifestyle Blogger 

Evgeniya Khromina – Co-Founder & President Panah

Ingrid Tamborin – Africa Focal Point FA254

The competition is open to all Africans based in Kenya. FA254 is looking for the best creative minds in Apparel, Accessories and Home Decoration categories. To participate, please fill out the application form and send pictures of your collection or portfolio. You will later have the opportunity to present your products (if available) during an open casting session in Nairobi.



Open Casting

The open casting will be held at The Shifteye Gallery.
The Priory Place (Ground Floor), Argwings Kodhek Rd.,Kilimani. Map directions

Casting Times

Monday 25 August: 10 – 6 pm
Tuesday 26 August: 10 – 6 pm

During the casting all designers are requested to present their portfolio and if available 1 to 3 samples of their work. Some of the pieces may be hold to present during the jury meeting in Berlin.

Terms and conditions

  • Applications shall be submitted in English. Submitted material will be returned at the request of the owner.
  • All material must be submitted by no later than August 20th.
  • Pictures of the collection or portfolio must be on ZIP file of 8 MB or less.
  • The Designer warrants and represents that, to the best of her knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that the Designer has full authority to make this agreement; and that the work prepared by the Designer does not contain any scandalous, libelous, or unlawful matter.
  • There are no charges for participating in the competition.